Online banner demonstrating how that the Pico projector ushers in new business opportunities
Online banner demonstrating how that the Pico projector ushers in new business opportunities
A tablet actually projecting the headline was placed inside the bus shelter in order to demonstrate the range of the Pico Projector
Lenovo needed to create a campaign in order to promote its flagship product – the Thinkpad X1 Tablet. In order to differentiate the X1 Tablet from other products available on the market, we decided to advertise its modular design, that allowed accessories to be incorporated into the device: the Pico projector, the 3D imagining Module and the extra battery. Rather than telling people about these accessories we created ads that actually demonstrated how these accessories turn into advantages.
Art Director: Octavian Catană
